How To Create Shareworthy Content
Shareworthy content not only increases engagement but it also makes the algorithm happy across all platforms. This shows each platform that your content is valuable amongst your audience. The more shares, the more engagement and more likely that your content will be seen by many more.
Here are three tips that will help you as you start to create your social media content:
Graphics are a great way to get your content shared. When you're creating graphics, keep in mind that people want to share something that educates, inspires, or entertains. A couple of ideas could be; quotes, testimonials, lists, diagrams, graphs, and shareworthy tips. For real estate agents, think about market stats, real estate quotes, city growth, and home tips.
Captions are another way that will help increase your engagement. Creating copy is a wonderful way to connect with your audience through your three content pillars. Before clicking the "post" button, make sure your captions are something that will stop the scroll and hook them into reading the entire copy. This is a great way to get your content shared.
Carousels are one of the most popular ways to get your audience to share your content. The longer someone stays on your post, the more the algorithm will share your content. Carousels are more than one template in one post that usually teaches your audience something in your niche. For real estate agents, a great carousel idea could be first time home buyer tips or preparing your house for market.
Need help creating shareworthy content? Tag @mallorymundycoaching on Instagram for tips and advice!